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About this page:

There are ten ideas to for self-employed therapists on this page. The list changes each time this page is loaded as the ten ideas are selected at random from a much longer list.

(We find that these are about as many suggestions as most therapists would like to think about at once but if you would like to see more ideas now then just press the "Refresh" button on yoyr browser to see a new list).

Good Luck with your
Therapy Business !

Tips for Therapists:

This page is intended for qualified self-employed therapists but may also be of interest to others.
Interested in tips and ideas to improve your therapy business ?

1

Always make the effort to be cheerful !
People visit a therapist to help themselves to feel better, not to cheer-up the therapist. Both clients and therapists feel better and gain more benefit from the treatment(s) when the therapist acts in a confident, cheerful, and positive, manner.

Why ? : Cheerful people are pleasant to be around.
Your warm friendly smile can make all the difference in such a people-focused environment.

2

Always have some of your smart, professional, business cards with you.

Why ? : Business Cards say a lot of subtle things about their owner !
For example, if you have a quantity (such as a box) of business cards available for clients to take one, you must be serious about your business and expect people to want your contact details.

Don't expect people to remember how to reach you - do everything you can to make it easy !

3

Offer a voucher scheme !
That is, make it known that you sell vouchers for treatments that may be given as gifts.
These are popular for Birthdays and other special occasions and may be of interest to people who do not live near you, but would like to buy a treatment for a friend or relative who does.

Why ? : If people don't know that you offer this option, they'll keep looking for someone who does !

4

If you make your email address available to clients then:

  • Choose an email address that sounds professional, and is easy to remember.
  • Check email to the address known to your clients daily - especially if you also receive enquiries from the internet.

Why ? : This is part of your business image, and as all PR Consultants know: Image Matters.

5

If you do some or all of your treatments at a clinic or health centre, find out if you can leave some of your equipment there.

Why ? : The less you have to carry with you to each appointment the less you can forget, and the calmer you are likely to look and feel when you arrive to greet your client.
If you can leave anything (e.g. CD player) in-situ, you might save time too.

6

Use a simple spreadsheet to track every treatment you give and every expense you incur (including travel, consumables, and continuing education courses) if you are working as a
self-employed therapist

[Aside: However, do also remember that there may be regulations about storing any client information electronically. That is, recording that you did a 2x 1-hour massages on 31st March 2005 and charged £30.00 for each is useful, but as far as mentioning client names' is concerned, be aware of the implications of the Data Protection Act (UK) or other applicable legislation in the country/state in which you work.]

Why ? : Being self-employed usually means that you must complete a "Self Assessment" Tax Form. This is very easy if you have kept track of your income & expenses as they occurred.

7

Do you use Consultation Sheets for pre-treatment consultations ?
If so, print enough of them for about 3 months of treatments each time you need to refresh your stock.

Why ? : Printing simple A4 pages is generally inexpensive and printing several months-worth at a time can save your time spent on such administrative tasks.

8

If you do more than just occasional treatments,
buy yourself a spare uniform.

Why ? : Your focus should be on your treatments and your clients; not your clothes. By having a spare uniform you can eliminate crises, and last minute anxiety if you didn't have time to prepare by washing/ironing, and/or in case of last minute accidents.

9

When preparing and updating your consultation sheet / questionnaire, ensure that you can explain your reason(s) for asking each of your consultation questions - in no more than 1 or 2 sentences per question.

Why ? : Some day, someone is likely to ask !
When faced with an uncomfortable question, many people would prefer to "question the need for the question" than to answer it. You will be more likely to get an honest answer, and will certainly look far more professional if you can confidently offer a positive yet concise response in all cases.

10

Have you considered being listed on any of the many "Therapist Listings" on websites ?
Bear in mind that practicing holistic therapies is a local business.
A general website must have a lot of traffic of potential clients in your local area in order for it to be of much use to you, and even then, people who only see your name phone number and list of therapies might not have sufficient information to decide to call you.

Instead, make sure you have a whole page on the internet that is just about you and your services. If you do have other listings, ensure that they all link to your webpage.

Why ? : That is what works !

Disclaimer: For entertainment purposes only - the above are intended to be helpful issues to consider and, if appropriate,
investigate for your own particular situation. Applicable regulations differ with location and change over time.
Always ensure that you are operating within whatever regulations and accepted "best practice" apply in your area.

 


 

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