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Tips for Therapists: |
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 This
page is intended for qualified self-employed therapists but
may also be of interest to others.
Interested
in tips and ideas to improve your therapy business ?
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1
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Send Birthday Cards to repeat
clients !
Do you ask clients for their date
of birth ?
Why ? ...
If you would just like to know their age, then you could simply
ask for that.
Why ? : As part of your personal service. Everyone loves
to be remembered, and as well as the pleasure of an unexpected Birthday
Card, they'll also be reminded of you and your services.
This is a great way to stay in touch, so why not ?
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2
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Many therapy consumeables such as carrier
oils, wipes, talc, and so on are sold with clearly stated "use by" dates
printed on the packaging. However, this is not always the case, and some
specify use within a stated time period after opening.
So, keep some plain
white stickers/labels with your therapy kit and label each new bottle
with the date on which it was opened.
Why ? : To be 100% confident of the freshness of
all items used. |
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3
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If you have decided to advertise your services
(instead of accepting clients via personal recommendation only), make
sure you have an effective internet presence.
We suggest that in this
case "effective" means that the main search engines return your page
for searches that specify your treatment/s
and location/s, and also for searches on your name.
Why ? : Many people work at a computer all day
and the first place they look for services is no-longer print directories,
but search engines. |
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4
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If you make your email address available
to clients then:
- Choose an email address that sounds professional, and is
easy to remember.
- Check email to the address known to your clients daily -
especially if you also receive enquiries from the internet.
Why ? : This is part of your business image, and
as all PR Consultants know: Image Matters. |
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5
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If you would like to talk with
your clients about products or other services that you sell but which
are not central to your treatments (e.g. health-related MLM products
and
business
opportunities), consider displaying information about these material
on your walls and/or literature area and by so doing, invite the clients
to express
interest to you.
Why ? : If you leave to your clients the option
of raising the subject or not, you won't seem pushy or cause those who
are not interested in your supplementary activies to feel awkward about
expressing no interest. |
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6
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Make sure it is easy for clients
to contact you:
- Give
your clients a phone number (or numbers) that offer an answering
machine if the call cannot
be taken immediately.
- If
possible, provide a mobile phone number - some people prefer
to send text messages.
- If
possible, provide an email address as well as a phone number
- some people prefer to email.
Why ? : Making your services known to potential clients involves much effort and cost, so when they do try to reach you, it is a waste (and gives a bad impression!) if you are not "there"
and responding promptly.
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7
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When preparing and updating your consultation sheet / questionnaire, ensure that you can explain your reason(s) for asking each of your consultation questions - in no more than 1 or 2 sentences per question.
Why ? : Some day, someone is likely to ask !
When faced with an uncomfortable question, many people would prefer to "question the need for the question" than to answer it. You will be more likely to get an honest answer, and will certainly look far more professional if you can confidently offer a positive yet concise response in all cases. |
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8
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Always have some of your smart, professional,
business cards with you.
Why ? : Business Cards say a lot of subtle things about their owner !
For example, if you have a quantity (such as a box) of business cards available for clients to take one, you must be serious about your business and expect people to want your contact details.
Don't expect people to remember how to reach you - do everything you can to make it easy ! |
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9
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Find a therapist uniform that suits your
shape and makes you feel comfortabe.
Buy a size larger than usual if this makes movement more comfortable.
Why ? : If you feel good about yourself and your appearance,
you'll also look and feel more confident. That in turn will reassure
your clients and inspire their confience in you. |
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10
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Always make the effort to be cheerful !
People visit a therapist to help themselves to feel better,
not to cheer-up the therapist. Both clients and therapists
feel better and gain more benefit from the treatment(s) when the therapist
acts in a confident, cheerful, and positive, manner.
Why ? : Cheerful people are pleasant to be around.
Your warm friendly smile can make all the difference in such a people-focused environment. |
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Disclaimer:
For entertainment purposes only - the above are intended to
be helpful issues to consider and, if appropriate,
investigate
for your own particular situation. Applicable regulations
differ with location and change over time.
Always
ensure that you are operating within whatever regulations
and accepted "best practice" apply in your area. |
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