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UNICEF UK is launching a major campaign to highlight the importance of children’s
rights and to encourage supporters to show their commitment to seeing these
rights upheld.
This campaign puts children’s rights at the heart of UNICEF UK’s
campaigning and fundraising work. The press adverts, inserts and online campaign
feature an overarching creative theme: 'Promise me'.
The material focuses specifically on the plight of the millions of children
who are forced to live and work on the street. Press adverts, for example, feature
a range of headlines such as: 'Promise me I won’t be sold
for sex' or 'Promise me we won’t be forced to
work 20 hours a day'. Each finishes with the UNICEF pledge: 'We
promise. Will you?'
"Right now, the widespread denial of children’s fundamental
rights is being worsened by the impact of the economic crisis, the effects
of climate change and the devastating impact of HIV and AIDS," UNICEF
UK Executive Director David Bull commented. "The result is that millions
of children are at risk, struggling to survive on a daily basis without access
to food, water, an education, or a safe place to live.
The governments of the world have made a promise to fulfil these rights
and UNICEF is committed do everything it can to ensure that happens,"
he continued. "This new campaign highlights this commitment and encourages
the public to join us by making their own promise to the world’s children."
The campaign reflects UNICEF’s role as champion of the United Nations’
Convention on the Rights of the Child, which was adopted by world Governments
in 1989 and has its 20th Anniversary later this year.
Several of UNICEF UK’s Ambassadors, including Ralph Fiennes and Martin
Bell, are supporting the campaign with personal messages, which are available
on the UNICEF UK website, Facebook and YouTube.
The online campaign starts on 25 June and the press adverts and inserts will
start on 1 July. Inserts will run in titles including The Guardian, Radio Times
and Sunday Times magazine while press ads will appear in the Telegraph, Independent,
Guardian and Times. It will run until the end of July.
About UNICEF
UNICEF is on the ground in over 150 countries and territories to help children
survive and thrive, from early childhood through adolescence. The world’s
largest provider of vaccines for developing countries, UNICEF supports child
health and nutrition, good water and sanitation, quality basic education
for all boys and girls, and the protection of children from violence, exploitation,
and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals,
businesses, foundations and governments.
News is included on the IvyRose website to inform visitors about current health
issues, but not to endorse any particular view or activity. Any views expressed
in the article above are not necessarily those of IvyRose Ltd.. Material in
this news item was released by the UNICEF on 24
June 2009 and may have been edited (e.g. in style,
length, and/or for ease of understanding by our international readers) for inclusion
here. For further information, please visit their website.
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